Media: From Chaos to Clarity

About this book

What happens when you apply old-school media thinking to a new media world? Absolutely nothing! Media: From Chaos to Clarity strips away the bias of a bygone media era to unveil the Five Global Truths that make sense of a messy media world. Author Judy Franks takes the reader on a journey that departs the old Newtonian media universe and enters a new world of media chaos where media work in exciting ways. The Five Global Truths offer practical solutions that can guide more integrated outcomes in a fractured marketing world. For each truth there is a technology story a pioneer a lot of chaos and ultimately a new way to implement Integrated Marketing Communications for marketers the media advertising agencies and future professionals who wish to enter the field of marketing advertising and media.