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Media Impact: An Introduction to Mass Media (Wadsworth Series in Mass Communication and Journalism: General Mass Communication)

Name: Media Impact: An Introduction to Mass Media (Wadsworth Series in Mass Communication and Journalism: General Mass Communication)
Brand: Cengage Learning
SKU: ByrdShop_1111346364
Price: 150.98 USD
Availability: InStock

paperback – April 1, 2011

by Biagi, Shirley

$150.98 USD

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ISBN-13: 9781111346362 ISBN-10: 1111346364

Publisher

Cengage Learning

Binding

paperback

Published

April 1, 2011

Weight

1.8 lbs

Dimensions

26.70×1.90×21.00 cm

About this book

Media Impact: An Introduction to Mass Media (Wadsworth Series in Mass Communication and Journalism: General Mass Communication) by Biagi, Shirley. paperback edition. ISBN: 9781111346362.

From media history to todays rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, and technologies that have shaped and are shaping the industry. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues these businesses face very day. Emphasizing the impact of the media on individuals and society, the book illustrates that the media are foremost in the business of making money and shows you students what its like to work in each industry. Included are detailed timelines and an extensive online media careers guide.