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Media Planning & Buying n the 21st Century: Integrating Traditional & Digital Media

Name: Media Planning & Buying n the 21st Century: Integrating Traditional & Digital Media
Brand: CREATESPACE
SKU: ByrdShop_1537438263
Price: 35.39 USD
Availability: InStock

paperback – November 19, 2016

by Geskey Sr., Mr Ronald D.

$35.39 USD

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ISBN-13: 9781537438269 ISBN-10: 1537438263

Publisher

CREATESPACE

Binding

paperback

Published

November 19, 2016

Weight

2.0 lbs

Dimensions

22.90×3.90×15.20 cm

About this book

Media Planning & Buying n the 21st Century: Integrating Traditional & Digital Media by Geskey Sr., Mr Ronald D.. paperback edition. ISBN: 9781537438269.

UPDATED (4th) EDITION of the most up to date and comprehensive book on media panning and buying in the 21st century. In addition to extensive updating, includes brand new chapters on Internet and programmatic buying.