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Media/Impact: An Introduction to Mass Media (MindTap Course List)

paperback – January 1, 2014
by Biagi, Shirley
$53.35 USD
$53.35 USD
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ISBN-13: 9781133311386 ISBN-10: 1133311385
Publisher
Cengage Learning
Binding
paperback
Published
January 1, 2014
Weight
1.8 lbs
Dimensions
27.30×1.90×21.60 cm

About this book

Media/Impact: An Introduction to Mass Media (MindTap Course List) by Biagi, Shirley. paperback edition. ISBN: 9781133311386.

From media history to todays rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues that these business face very day. The totally re-designed eleventh edition gives special emphasis to convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. Youll also gain an insiders look at what its like to work in each industry.