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Meta-Luxury: Brands and the Culture of Excellence

Name: Meta-Luxury: Brands and the Culture of Excellence
Brand: MACMILLAN
SKU: ByrdShop_0230293573
Price: 101.72 USD
Availability: InStock

hardcover – April 26, 2012

by Ricca, M.

$101.72 USD

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ISBN-13: 9780230293571 ISBN-10: 0230293573

Publisher

MACMILLAN

Binding

hardcover

Published

April 26, 2012

Weight

1.5 lbs

Dimensions

2.00×16.30×23.60 cm

About this book

Meta-Luxury: Brands and the Culture of Excellence by Ricca, M.. hardcover edition. ISBN: 9780230293571.

Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.