Methods of Research In Social Psychology

About this book

Here is a detailed guide for students who will design and implement their own independent research. It examines the complete process of experimentation: asking the right question and translating it into a workable design setting the stage for data collection designing dependent variable measures avoiding bias conducting the post-experimental interview and writing up the results. Although the approach of the book is primarily practical it also confronts substantive issues such as ethics design validity and measurement.