Michael O'Leary: Turbulent Times for the Man Who Made Ryanair
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About this book
Michael O'Leary: Turbulent Times for the Man Who Made Ryanair by Cooper, Matt. paperback edition. ISBN: 9780241315620.
September 2017. Ryanair cancels over 700,000 bookings and its powerful PR juggernaut comes shuddering to a halt. For once, the airlines aggressive and flamboyant CEO, Michael OLeary, is contrite and apologetic. A month later Ryanair announces increased passenger traffic for October, year-on-year growth and increased profits. Its share price soars. For the moment, it appears, a fundamental shake-up of Europes biggest airline is off the table. But questions remain about the causes of the debacle and OLearys role in it. Michael OLeary lifts the veil on the wildly successful and wildly controversial Ryanair CEO. Based on extensive research - including with close associates of OLeary - the book examines OLearys personality, beliefs and obsessions and describes how these have moulded the business he runs. Written by a multi-award-winning journalist and broadcaster, with a thirty-year career covering business and current affairs, it is a fascinating insight into the business behind the man, and the man behind the business. Fascinating book ... very comprehensive Eamon Dunphy, The Stand An indispensable guide for anyone who wants to understand not just where Michael OLeary and Ryanair are coming from, but where they are going. Sunday Business Post A frequently enlightening unauthorised biography ... entertaining Irish Independent
