Microeconomics: A Contemporary Introduction (Available Titles CourseMate)

Microeconomics: A Contemporary Introduction (Available Titles CourseMate) by McEachern, William A.. paperback edition. ISBN: 9780538453714.

McEachern "teaches by example." It is the text that uses examples and illustrations that students will recognize when they show up for class the first day because they already have at least 17 years of personal experience with economic choices, institutions, and events. Easy to understand and filled with lively real-world examples, MICROECONOMICS: A CONTEMPORARY INTRODUCTION, Ninth Edition, is your ideal introduction to the principles of economics. McEachern approaches the course by using many economic concepts that youve likely encountered in your own life experiences. These life experiences are then explained as economic concepts through interesting case studies and focused examples. The case studies are found throughout the text, giving you genuine insight into how economic principles work in the real world, and the recent economic crisis is covered throughout. McEacherns approachable style is enhanced by the powerful learning tools youll find on Aplia, a web-based educational program designed to improve your understanding and your grade.