Microeconomics & Behavior

Microeconomics & Behavior by Frank, Robert. hardcover edition. ISBN: 9781259394034.

Frank/Parker Microeconomics and Behaviour is the only thoroughly Canadian Intermediate Microeconomics text. The fourth Canadian edition continues in its focus on developing economic thinking with the integration of economic naturalist examples, as well as on problem solving. The use of Canadian illustrations ensure that students are informed about Canadian institutions and policies, while the use of comparative examples in Frank/Parker highlights the implications of institutional differences across countries for economic behaviour. Unique to Frank/Parker, is its integration of game-theoretic models throughout the text, rather than simply in the discussion of oligopoly and monopolistic competition. This approach illustrates that strategic behaviour pervades all economic behaviour. Frank/Parker provides students with a combination of rigour and accessibility. The text uses puzzles, humour, and interesting examples to involve students in the process of acquiring the concepts. The math flexibility allows for the rigour of calculus or non-calculus based courses through extensive appendices and a very unique Basic Math Review available on the Frank/Parker Online Learning Centre.