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Mobile Persuasion: 20 Perspectives of the Future of Behavior Change

paperback – January 1, 2007
by BJ Fogg
$62.01 USD
$62.01 USD
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ISBN-13: 9780979502521 ISBN-10: 0979502527
Binding
paperback
Published
January 1, 2007
Weight
0.5 lbs
Dimensions
0.00×0.00×0.00 cm

About this book

Mobile Persuasion: 20 Perspectives of the Future of Behavior Change by BJ Fogg. paperback edition. ISBN: 9780979502521.

The mobile phone will soon become the most powerful channel for persuasion. This book presents 20 perspectives on how mobile devices can be designed to motivate and influence people - and how this emerging trend will change the way you live, work, and play. Contributing Authors: Ian Bogost, Peter Boland, Sunny Consolvo, Martin Cooper, Erik Damen, Will Dzierson, Dean Eckles, BJ Fogg, Paul Hedtke, Peter Heywood, Rachel Hinman, Eric Holmen, Alex Kass, George LeBrun, Deb Levine, Jerry Michalski, Eric Paulos, Michael Sarfatti, Ian Smith, Mirjana Spasojevic, Sebastien Tanguay, Josh Ulm, Steffen P. Walz, Sean White.