Modern-Day Vikings: A Pracical Guide to Interacting with the Swedes (The Interact Series)

About this book

"This is the bible for anyone being transferred to Sweden!" - Magnus Moliteus Executive Director Invest in Sweden Agency Modern-Day Vikings provides a window into what one world traveler called the most American of European countries: Sweden. Yet surface similarities between the two nations conceal essential differences. Christina Robinowitz and Lisa Werner Carr provide insights and strategies for successful interactions with Swedes whether business or social. True to its title Modern-Day Vikings traces some of Swedens most ingrained cultural traits back to its Viking heritage: self-sufficiency fairness egalitarianism and democracy. The authors also examine Swedens famous "cradle-to-grave" social model and explore the values underlying modern Swedish culture such as lagom (moderation) the law of Jante (personal modesty) communication styles and business practices.