Motivation: Theories and Principles (5th Edition)

About this book

This experimentally-oriented book provides a critical examination of research and theory with a topical approach. It covers a broad range of motivational concepts from both human and animal theory and research with an emphasis on the biological bases of motivation. Chapter topics include the nature of motivation theory; species-specific behaviors; eating and taste; thirst temperature regulation addiction and reproduction; drive and activation; rewards as both reinforcers and incentives; escape fear avoidance and punishment; frustration anxiety stress and coping; aggression and altruism; personality and individual differences; attitudes and cognitive consistency; interpersonal attraction; and applications of motivation theory. For individuals interested in the motivation of humans and animals.