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NEW ACCOUNT MANAGER

paperback – November 10, 2017
by Craig Davis
$112.56 USD
$112.56 USD
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ISBN-13: 9780997308495 ISBN-10: 0997308494
Publisher
Melvin & Leigh Publishers,
Binding
paperback
Published
November 10, 2017
Weight
1.8 lbs
Dimensions
0.00×0.00×0.00 cm

About this book

NEW ACCOUNT MANAGER by Craig Davis. paperback edition. ISBN: 9780997308495.

When it comes to the creation of great advertising and the delivery of effectively integrated communications programs, there is no function more important than good account management – just ask any client. That’s what makes this book so valuable. THE NEW ACCOUNT MANAGER is thoughtfully crafted by two advertising-veterans-turned-educators with combined 30+ years in the agency business. They combine traditional account management skills with the new challenges of today’s always-changing environment, and the result is a bright, practical, and thoroughly readable approach to “one of the most amazing jobs anywhere.”