Nintendo Magic: Winning the Videogame Wars

Nintendo Magic: Winning the Videogame Wars by Inoue, Osamu. hardcover edition. ISBN: 9781934287224.

Back in the 80s, Nintendo ruled the home-entertainment market with the NES (Nintendo Entertainment System). But then rival Sony introduced PlayStation, which featured advancements and cutting-edge technology that put Nintendos Super-NES to shame. Nintendo quickly lost its dominant market share to Sony and found itself floundering. In 2006, Nintendo released Wii at the same time Sony introduced its highly-anticipated and much-vaunted PlayStation III and Microsofts XBox 360. Wiis David defeated PlayStations Goliath, inversely echoing the SNES/PlayStation outcome of a decade previous. Nintendo Magic: Winning the Videogame Wars is the story of what went right, discussing the business strategies and marketing savvy that took on the mighty Sony and won.Topics include:How where you put your company is just as important as how you run it: being in KyotoFrom work force to policies, why Nintendos "just enough" attitude succeedsWhy the ability to read a balance sheet is o