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Odyssey: Pepsi to Apple... a Journey of Adventure, Ideas and the Future

Name: Odyssey: Pepsi to Apple... a Journey of Adventure, Ideas and the Future
Brand: HarperCollins Children's Books
SKU: ByrdShop_0060915277
Price: 44.39 USD
Availability: InStock

paperback – January 1, 1988

by John Sculley

$44.39 USD

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ISBN-13: 9780060915278 ISBN-10: 0060915277

Publisher

HarperCollins Children's Books

Binding

paperback

Published

January 1, 1988

Weight

0.9 lbs

Dimensions

21.00×3.20×13.30 cm

About this book

Odyssey: Pepsi to Apple... a Journey of Adventure, Ideas and the Future by John Sculley. paperback edition. ISBN: 9780060915278.

In discussing his transition from Pepsis president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends