Ogilvy on Advertising in the Digital Age

About this book

From Miles Young worldwide non-executive chairman of Ogilvy & Mather comes a sequel to David Ogilvys bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy On Advertising Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV this indispensable handbook dives deep into the digital ecosystem discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone tablet smart watch computer etc.) breaks down when and how to market to millennials highlights the top five current industry giants suggests best practices from brand response to social media and offers 13 trend predictions for the future. This essential guide is for any professional in advertising public relations or marketing seeking to remain innovative and competitive in todays ever-expanding technological marketplace.