On Selling
hardcover
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January 1, 1996
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ISBN-13: 9780787109042
ISBN-10: 0787109045
About this book
On Selling by McCormack, Mark H.. hardcover edition. ISBN: 9780787109042.
Describes how to adapt the three basic tenets of salesmanship--identifying customers, reaching them, and pursuading them to buy--to ones personal selling style in order to develop successful lifelong business relationships
