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On Selling

paperback – January 1, 1998
by McCormack, Mark H.
$90.62 USD
$90.62 USD
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ISBN-13: 9780787114244 ISBN-10: 0787114243
Publisher
Newstar Pr
Binding
paperback
Published
January 1, 1998
Weight
0.8 lbs
Dimensions
23.50×1.90×15.90 cm

About this book

On Selling by McCormack, Mark H.. paperback edition. ISBN: 9780787114244.

The bestselling author of What They Dont Teach You at Harvard Business School now focuses on key disciplines and shares his philosophy on selling. Written in his trademark candid, anedcotal style, On Selling expands upong the three basic tenets of salesmanship--how to identify the customer, how to reach the customer, and how to persaude the customer to buy--and guide readers through the steps which every salesperson must master.