On Target: How the World's Hottest Retailer Hit a Bull's-eye

About this book

The first behind-the-scenes look at the stunning success of Americas hippest discount retailer Founded in 1962 by Minnesota-based department store Daytons Target has grown to become Americas second most profitable retailer behind Wal-Mart. On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The companys easily recognizable red-and-white logo youthful television advertisements and upscale partnerships-with designers like Michael Graves Mossimo and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping but actually made it hip to be frugal. In the process the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns ingenious branding effort and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market Targets story details the history and incredible success of a unique company and an enticing unmistakable brand. Both insightful and entertaining On Target offers important business lessons for executives and managers in need of a bulls-eye. Laura Rowley (Maplewood NJ) is an award-winning television radio and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times Parents and Newsweek. As a reporter and producer for CNN in New York she reported on air for Your Money and Business Unusual and produced live programs for CNNfn. She has also appeared on Good Morning America Oxygen Media and CNBC.