On the Art of Writing Copy: Third Edition

On the Art of Writing Copy: Third Edition by Lewis, Herschell Gordon. paperback edition. ISBN: 9780970451545.

What Are You Planning to Write? YOU HAVE IT ALL RIGHT HERE Everything You Need to Write More Powerful, More Profitable Copy Its the MasterWork by the Worlds Master Copywriter. If you have any interest in the power of the written word or any control over what those words are supposed to accomplish¦youre about to choose the right book. Herschell Gordon Lewis, internationally recognized as the number-one copywriter in the world, has made this book his magnum opus. In these pages, youll find: How to write killer e-mail copy. How to avoid spam filters and still sell with power. Simple, effective rules for letter writing. When to use envelope copy and what to say. How broadcast copy differs. Why some of the old rules dont work any more. How to write an effective guarantee. Its all here for you in simple, straightforward language. TWO HUGE BONUSES! Bonus 1: Here are hundreds of examples, some excellent and some so stupid youll wonder how they ever made it into print, on the air, or through the computer. Bonus 2: Here are more than 100 specific rules copy professionals use to grab and sell readers, viewers, and listeners. Far and away the most complete, most comprehensive, and, yes, the most useful handbook and guide to copywriting ever published, this will be the most thumbed-through book on your shelf because by any criterion its The Bible of Copywriting. Enjoy it. Use it. Profit from it.