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One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business

Name: One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business
Brand: Portfolio
SKU: ByrdShop_1591841429
Price: 59.89 USD
Availability: InStock

paperback – October 3, 2006

by Dusenberry, Phil

$59.89 USD

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ISBN-13: 9781591841425 ISBN-10: 1591841429

Publisher

Portfolio

Binding

paperback

Published

October 3, 2006

Weight

0.5 lbs

Dimensions

19.80×2.10×12.90 cm

About this book

One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business by Dusenberry, Phil. paperback edition. ISBN: 9781591841425.

An Advertising Hall of Fame executive and former chairman of BBDO North America recounts his contributions to some of the most successful ad campaigns from the past thirty years, outlining the lessons he learned about attracting consumers, overcoming communications problems, and more. Reprint. 30,000 first printing.