Ongoing Crisis Communication: Planning Managing and Responding

About this book

Crises occur every day: an airplane crashes into a mountain; a corporation lays off thousands of workers; an oil spill threatens an ecosystem. Such crises can be devastating for individuals organizations the organizations stakeholders and even entire industries. Ongoing Crisis Communication: Planning Managing and Responding provides an integrated and multi-disciplinary approach to the entire crisis communication process. Drawing on his extensive firsthand experience Dr. Timothy Coombs uses a three-staged approach to crisis management (pre-crisis crisis and post-crisis) explains how crisis management can prevent or reduce the threats of a crisis and provides guidelines for how best to act and react in an emergency situation. The book includes new coverage of social media social networking sites and terrorist threats while drawing from recent works in management public relations organizational psychology marketing organizational communication and computer-mediated communication research.