Organize or Die: Business, Marketing and Communication Strategies for Labor Leaders, Agents and Organizers

Organize or Die: Business, Marketing and Communication Strategies for Labor Leaders, Agents and Organizers by Mark Breslin. paperback edition. ISBN: 9780974166230.

This book proposes an innovative labor-magagement approach for union leaders, agents, and organizers utilizing cooperation and mutual interest. With frank and compelling style, it emphasizes using top-down organizing, marketing, and business development strategies up to, and including, closing the sale on non-union employers to re-energize organizing efforts. In todays market where harsh economic and political realities are determined by price, performance, and results, this nontradional book challenges organized labor to recapture lost market share and bring meaningful percentages back to the unionized sector.