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Other Guy Blinked: How Pepsi Won the Cola Wars

paperback – January 1, 1986
by 'ROGER ENRICO, JESSE KORNBLUTH'
$223.62 USD
$223.62 USD
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ISBN-13: 9780553173901 ISBN-10: 0553173901
Publisher
BANTAM USA
Binding
paperback
Published
January 1, 1986
Weight
0.9 lbs
Dimensions
0.00×0.00×0.00 cm

About this book

Other Guy Blinked: How Pepsi Won the Cola Wars by 'ROGER ENRICO, JESSE KORNBLUTH'. paperback edition. ISBN: 9780553173901.

The inside story of the recent business war from the president of the company that shook the foundations of the way American corporations merchandise their products by forcing Coke into the biggest marketing blunder of the century