Perception and Imaging: Photography--A Way of Seeing

Perception and Imaging: Photography--A Way of Seeing by Zakia, Richard D.. paperback edition. ISBN: 9780240809304.

How do you experience a photograph? What do you want a viewer to feel when they look at your image? Perception and Imaging explains how we see and what we dont see. Relevant psychological principles will help you predict your viewers emotional reaction to your photographic images, giving you more power, control, and tools for communicating your desired message. Knowing how our minds work helps photographers, graphic designers, videographers, animators, and visual communicators both create and critique sophisticated works of visual art. Benefit from this insight in your work. Topics covered in this book: gestalt grouping, memory and association, space, time, color, contours, illusion and ambiguity, morphics, personality, subliminals, critiquing photographs, and rhetoric.