HomePersonality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back Foreword by Guy Kawasaki
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Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back Foreword by Guy Kawasaki

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The age of the faceless corporation is over. In the new business era of the twenty first century great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality be