Persuasion: Reception and Responsiblilty

Persuasion: Reception and Responsiblilty by Larson, Charles U.. paperback edition. ISBN: 9780495567509.

PERSUASION: RECEPTION AND RESPONSIBILITY, Twelfth Edition, examines various aspects of popular culture?politics, mass media, advertising, and the Internet?as they exemplify critical theories of persuasion. Easy to understand and written in a conversational tone, the Twelfth Edition is filled with current, real-life examples of persuasion in action that help students apply what theyve learned to everyday life. Author Charles U. Larson weaves together persuasion theory, research, and ethics to underscore the books central purpose: to help students master the topics of the course, develop skills as critical consumers of all forms of persuasion, and understand their responsibilities as constant receivers of persuasive messages in todays 24/7 networked and media-saturated world.