Persuasion: Theory and Applications

Name: Persuasion: Theory and Applications
Brand: Oxford University Press, USA
SKU: ByrdShop_0199732353
Price: 107.14 USD
Availability: InStock

paperback – January 24, 2014

by Beeson, Lillian

$107.14 USD

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ISBN-13: 9780199732357 ISBN-10: 0199732353

Publisher

Oxford University Press, USA

Binding

paperback

Published

January 24, 2014

Weight

1.3 lbs

Dimensions

18.80×3.00×23.10 cm

About this book

Persuasion: Theory and Applications by Beeson, Lillian. paperback edition. ISBN: 9780199732357.

By including works from Aristotle to Kenneth Burke, Persuasion: Theory and Applications provides a comprehensive introduction to persuasion. Author Lillian Beeson offers a balance of classic rhetorical theories and contemporary social-science approaches, demonstrating how these multiple perspectives apply to various fields including politics, religion, art, entertainment, advertising, public relations, and law. The text contains relevant, controversial, and compelling examples that will engage students in the discussion of how persuasion works and show them how to effectively apply this knowledge to their everyday lives.