Planning and Managing Public Relations Campaigns: A Strategic Approach (PR In Practice)

Planning and Managing Public Relations Campaigns: A Strategic Approach (PR In Practice) by Gregory, Anne. paperback edition. ISBN: 9780749468736.

Getting a public relations campaign or programme off the ground can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. Practical and easy to read, the book presents a 12-point plan for ensuring success of campaigns of all sizes, covering many vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review. Supported by online resources, including best practice case studies, Planning and Managing Public Relations Campaigns is widely regarded as one of the best how-to guides for students and practitioners. This fully updated fourth edition features new developments in public relations, including social media, along with new case studies including WRAPs Love Food, Hate Waste campaign; The Sleep Pod Hotel Media Tour; McArthur River Mining; AkzoNobels Corporate Revolution; the UK Department of Culture, Media & Sports First World War Centenary Commemorations; and Lansons campaign for unbiased.co.uk. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series consists of accessible, practical introductions to day-to-day public relations practice and management issues. The series action-oriented approach keeps practitioners knowledge and skills up to date.