Planning Implementing and Evaluating Health Promotion Programs: A Primer (5th Edition)

About this book

"Planning Implementing and Evaluating Health Promotion Programs: A Primer "provides readers with a comprehensive overview of the practical and theoretical skills needed to plan implement and evaluate health promotion programs in a variety of settings. The "Fifth Edition " features updated information throughout including new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM) sections on grant writing and preparing a budget real-life examples of marketing principles and processes and a new classification system for evaluation approaches and designs. Health Education Health Promotion Health Educators and Program Planning Models for Program Planning in Health Promotion Starting the Planning Process Assessing Needs Measurement Measures Measurement Instruments and Sampling Mission Statement Goals and Objectives Theories and Models Commonly Used for Health Promotion Interventions Interventions Community Organizing and Community Building Identification and Allocation of Resources Marketing: Making Sure Programs Respond to Wants and Needs of Consumers Implementation: Strategies and Associated Concerns Evaluation: An Overview Evaluation Approaches and Designs Data Analysis and Reporting. Intended for those interested in learning the basics of planning implementing and evaluating health promotion programs