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Positioning: The Battle for Your Mind (1st Edition Revised)

Name: Positioning: The Battle for Your Mind (1st Edition Revised)
Brand: McGraw-Hill Education
SKU: ByrdShop_0070652643
Price: 31.61 USD
Availability: InStock

hardcover – November 1, 1985

by Trout, Jack

$31.61 USD

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ISBN-13: 9780070652644 ISBN-10: 0070652643

Publisher

McGraw-Hill Education

Binding

hardcover

Published

November 1, 1985

Weight

0.8 lbs

Dimensions

21.00×1.90×14.60 cm

About this book

Positioning: The Battle for Your Mind (1st Edition Revised) by Trout, Jack. hardcover edition. ISBN: 9780070652644.

Discusses the new, key advertising concept of positioning, explaining ways companies can create a "position" in the clients mind when launching ad campaigns, with many fascinating case histories and helpful pointers