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Positioning: The Battle for Your Mind, 20th Anniversary Edition

hardcover – January 18, 2001
by Trout, Jack
$54.77 USD
$54.77 USD
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ISBN-13: 0000071359168 ISBN-10: 0071359168
Publisher
McGraw-Hill Education
Binding
hardcover
Published
January 18, 2001
Weight
2.3 lbs
Dimensions
21.10×2.50×19.60 cm

About this book

Positioning: The Battle for Your Mind, 20th Anniversary Edition by Trout, Jack. hardcover edition. ISBN: 0000071359168.

“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”―David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals―including tens of thousands of Ries and Trout groupies, worldwide―the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer’s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn’t follow, Ries and Trout’s thinking.