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Positioning to Win: Planning and Executing the Superior Proposal

Name: Positioning to Win: Planning and Executing the Superior Proposal
Brand: UNKNO
SKU: ByrdShop_0801971128
Price: 59.83 USD
Availability: InStock

hardcover – January 1, 1981

by Beveridge, James M.

$59.83 USD

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ISBN-13: 9780801971129 ISBN-10: 0801971128

Publisher

UNKNO

Binding

hardcover

Published

January 1, 1981

Weight

1.6 lbs

Dimensions

0.00×0.00×0.00 cm

About this book

Positioning to Win: Planning and Executing the Superior Proposal by Beveridge, James M.. hardcover edition. ISBN: 9780801971129.

Describes a marketing system designed to create successful proposals by emphasizing a companys strengths, neutralizing its weaknesses, and appealing to the needs and emotions of the customer