Practical Strategy: Structured Tools and Techniques

Practical Strategy: Structured Tools and Techniques by Coyle, Geoff. paperback edition. ISBN: 9780273682202.

Practical Strategy is for both practitioners and students of strategy and decision science. It offers coherent guidance to combat potentially diverse and complex strategic decisions. The books uniqueness is its ability to approach a broad range of strategic questions with a pragmatic set of tools and techniques that demand logic rather than high level mathematics. A range of worked examples and a running case study help students visualise strategic uncertainties and ensure they see the practical relevance of the techniques suggested. A website for this book is available at www.booksites.net/coyle.