Practice of Public Relations The

About this book

For courses in public relations. Prepares Readers for Public Relations Work with an Emphasis on Ethics and Contemporary Real-world Applications Featuring an intensely practical approach that favors reasoning justification and applications that work The Practice of Public Relations prepares readers for contemporary public relations work in the changing landscape of the 21st century. Fraser Seitels writing combines a contemporary real-life approach that marries his experience in the field with a light-hearted energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics using examples that span several fields and countries. Building on the successes of the previous edition this text remains the most visual text on the market as well as the most comprehensive in its discussion of social media as it relates to public relations.