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Pricing: Making Profitable Decisions

hardcover – September 18, 2002
by Monroe, Kent B
$92.33 USD
$92.33 USD
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ISBN-13: 9780072528817 ISBN-10: 0072528818
Publisher
McGraw-Hill Education
Binding
hardcover
Published
September 18, 2002
Weight
2.2 lbs
Dimensions
23.90×3.20×16.30 cm

About this book

Pricing: Making Profitable Decisions by Monroe, Kent B. hardcover edition. ISBN: 9780072528817.

Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.