Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures

Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures by Tim J. Smith. hardcover edition. ISBN: 9780538480888.

Learn how to make pricing decisions that will maximize a firms profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholders importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this books balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.