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Prin Of Marketing Gep15

paperback – July 23, 2013
by Philip Kotler . Gary Armstrong
$57.11 USD
$57.11 USD
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ISBN-13: 9780273786993 ISBN-10: 0273786997
Publisher
PEARSON EDUCATION
Binding
paperback
Published
July 23, 2013
Weight
2.8 lbs
Dimensions
27.60×2.40×21.50 cm

About this book

Prin Of Marketing Gep15 by Philip Kotler . Gary Armstrong. paperback edition. ISBN: 9780273786993.

Paperback. Pub Date :2013-07-23 Pages: 720 Language: English Publisher: Pearson For Principles of Marketing courses using a comprehensive text Learn how to create value and gain loyal customers Todays marketing challenge is to create vibrant. interactive communities of.. consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers. Principles of Marketing presents fundamental marketing information in a comprehensive format. organized around an innovative customer-value framework.