Principles of Behavior (6th Edition)

About this book

This book offers a solid introduction to the principles of behavior using a clear interesting entertaining style with many case studies and everyday examples. It maintains a high level of intellectual rigor addressing fundamental concepts at the beginning of each chapter with more advanced topics left for one of the two enrichment sections within each chapter. Chapter topics cover the reinforcer reinforcement escape punishment penalty extinction and recovery differential reinforcement and punishment shaping unlearned reinforcers and aversive conditions special establishing operations learned reinforcers and aversive conditions discrimination imitation avoidance punishment by prevention ratio schedules time-dependent schedules concurrent contingencies stimulus-response chains and rate contingencies respondent conditioning analogs to reinforcement a theory of rule-governed behavior pay for performance moral and legal control maintenance transfer and research methods. For psychologists clinical psychologists and social workers who do not specialize in behavioral analysis; as well as for supervisors and managers.