Principles of Marketing (7th Edition)

Name: Principles of Marketing (7th Edition)
Brand: Prentice Hall College Div
SKU: ByrdShop_0131902083
Price: 64.04 USD
Availability: InStock

hardcover – January 1, 1996

by Philip Kotler

$64.04 USD

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ISBN-13: 9780131902084 ISBN-10: 0131902083

Publisher

Prentice Hall College Div

Binding

hardcover

Published

January 1, 1996

Weight

4.0 lbs

Dimensions

0.00×0.00×0.00 cm

About this book

Principles of Marketing (7th Edition) by Philip Kotler. hardcover edition. ISBN: 9780131902084.

Widely hailed for its practical and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings--in product and service firms, consumer and business markets, profit and nonprofit organizations, and small and large businesses.