Principles of Marketing Engineering

Name: Principles of Marketing Engineering
Brand: Trafford Publishing
SKU: ByrdShop_1425135862
Price: 35.47 USD
Availability: InStock

hardcover – July 3, 2007

by Gary L. Lilien

$35.47 USD

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ISBN-13: 9781425135867 ISBN-10: 1425135862

Publisher

Trafford Publishing

Binding

hardcover

Published

July 3, 2007

Weight

1.4 lbs

Dimensions

26.00×1.90×18.40 cm

About this book

Principles of Marketing Engineering by Gary L. Lilien. hardcover edition. ISBN: 9781425135867.

Marketing engineering blends the scientific rigor of marketing analytics with the craft of traditional marketing to create the 21st Century tools for marketing decision making