Principles of Marketing v5.0

Principles of Marketing v5.0 by Jeff Tanner. Paperback edition. ISBN: 9781453339206.

When purchased from FlatWorld (the publisher), this Color Print Textbook includes Online Access, Quizzes, and Homework (if professor uses Homework system). Online textbook is accessible. Principles of Marketing is a thorough overview of marketing basics conveyed in a concise, user-friendly narrative. Its practical approach focuses on how marketing is actually done in todays world and highlights the role of marketing as the key source for company transformation in our consumer-oriented economy. As a result, this book features particularly strong coverage of digital marketing and social media compiled by two outstanding marketing scholars who are also accomplished practitioners and expert teachers.