Principles of Marketing Version 3.0
paperback
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January 1, 2016
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ISBN-13: 9781453374481
ISBN-10: 1453374485
About this book
Principles of Marketing Version 3.0 by Tanner & Raymond. paperback edition. ISBN: 9781453374481.
When purchased from FlatWorld (the publisher), this Color Print Textbook includes Online Access, Quizzes, Flashcards and Homework (if professor uses Homework system). Online textbook is accessible. Principles of Marketing is an up-to-date overview into what is going on in the field of marketing today. This textbook covers topics such Content marketing, social media best practices, and crowdfunding and crowdsourcing. This is a resource to show students how to actually use these techniques and market.
