Process: A Tomato project

Process: A Tomato project by Baker, Steve. paperback edition. ISBN: 9780500279151.

Graphic-design group, art house, music makers, typographic sculptors - no phrase can accurately characterize the work of Tomato, the London-based design collective. Since its inception in 1991, the groups work has ranged across every conceivable medium, from photography and film to music and print, and it has established an international reputation with such advertising clients as Levis, Pepsi, Nike, Sony, MTV, Philips, Orange telecommunications and Coca Cola, as well as projects for architect Richard Rogers. This text encompasses Tomatos output in its first five years. Each spread reflects the personal journeys and designs that form the graphic and commercial work of Tomato. In part an eclectic mixture of artistic concepts and working ideas which offer a glimpse into the creative processes that inform the projects, this texts formulation is unified by a single, mutating typographic text line around which the teams individual contributions revolve.