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PROMO2 (with CourseMate, 1 term (6 months) Printed Access Card) (Engaging 4LTR Press Titles in Marketing)

paperback – February 9, 2012
by O'Guinn, Thomas
$27.51 USD
$27.51 USD
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ISBN-13: 9781133626176 ISBN-10: 1133626173
Publisher
Cengage Learning
Binding
paperback
Published
February 9, 2012
Weight
2.0 lbs
Dimensions
27.90×1.90×22.20 cm

About this book

PROMO2 (with CourseMate, 1 term (6 months) Printed Access Card) (Engaging 4LTR Press Titles in Marketing) by O'Guinn, Thomas. paperback edition. ISBN: 9781133626176.

Created by the continuous feedback of a "student-tested, faculty-approved" process, PROMO 2e delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. PROMO 2e is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces. Attention CourseMate user: The CourseMate platform is being sunset and will not be sold with this title after December 31st, 2019. Cengage will support existing users of CourseMate through August 1st, 2020.