Public Relations Campaign Strategies: Planning for Implementation (2nd Edition)

About this book

Kendalls how-to guide delivers a theory laden step-by-step approach to public relations. The text is layered with real relevant examples of public relations in action. Checklists illustrations and diagrams accompany directives and take the reader through the process of research adaptation implementation and evaluation. Public Relations Campaign Strategies 2nd Edition emphasizes the application of building socially responsible relationships through public relations. The book is intended for professionals or intermediate to advanced students of public relations.