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Public Relations in Health Care: A Guide for Professionals (J-B AHA Press)

paperbackSeptember 15, 1995
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ISBN-13: 9781556481437 ISBN-10: 1556481438
Publisher
Jossey-Bass
Binding
paperback
Published
September 15, 1995
Weight
2.0 lbs
Dimensions
27.90×1.70×21.00 cm

About this book

Public Relations in Health Care: A Guide for Professionals (J-B AHA Press) by Lewton, Kathleen Larey. paperback edition. ISBN: 9781556481437.

This comprehensive guide to everything you need to know about PR provides a theoretical overview and practical advice for PR professionals new to health care and new ideas and insights for veterans. The authors explain how the PR function can contribute to the success of the contemporary health care organization.