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Public Relations Practices

paperback – December 29, 2012
by Jackson, Patrick
$225.37 USD
$225.37 USD
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ISBN-13: 9780133127645 ISBN-10: 0133127648
Publisher
PEARSON EDUCATION
Binding
paperback
Published
December 29, 2012
Weight
0.8 lbs
Dimensions
22.90×17.50×1.00 cm

About this book

Public Relations Practices by Jackson, Patrick. paperback edition. ISBN: 9780133127645.

MARKET: Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.