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Public Relations: Strategies and Tactics (10th Edition)

hardcover – January 29, 2011
by Wilcox, Dennis L.
$27.62 USD
$27.62 USD
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ISBN-13: 9780205770885 ISBN-10: 0205770886
Publisher
PEARSON EDUCATION
Binding
hardcover
Published
January 29, 2011
Weight
2.6 lbs
Dimensions
25.40×20.60×2.50 cm

About this book

Public Relations: Strategies and Tactics (10th Edition) by Wilcox, Dennis L.. hardcover edition. ISBN: 9780205770885.

Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.