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Public Relations: The Profession and the Practice

paperback – June 15, 2011
by Toth, Elizabeth
$39.54 USD
$39.54 USD
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ISBN-13: 9780073512051 ISBN-10: 0073512052
Publisher
McGraw-Hill Education
Binding
paperback
Published
June 15, 2011
Weight
1.7 lbs
Dimensions
22.40×1.50×19.10 cm

About this book

Coverage of global markets new technologies multiculturalism and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style this text presents and explains the fundamental tools of public relations practice providing a multi-disciplinary understanding of the emerging trends within the field with spotlights on people and issues of interest to students.